When sales of a product drop during the decline stage of the PLC, a company typically modifies the marketing mix, the product, or the market

If purchasing authority for the majority of purchase expenditures is at the divisional, business unit, or site level, then a firm has a more _____ structure

a. center-led b. centralized c. globalized d. decentralized e. Organizational structure has no relationship with the location of purchasing authority.

Bonds with comparable ratings but different terms to maturity tend to have different yields

Indicate whether the statement is true or false