Experimental research is best suited for gathering descriptive information

Technologies such as interactive cable systems, Internet-ready smart TVs, and smartphones and tablets allow consumers to use their TV remotes, phones, or other devices to obtain more information or make purchases directly from TV ads

This is referred to as ________ advertising. A) virtual world B) interactive TV C) direct-response TV D) podcast E) e-catalog

Return on investment measures the ratio of total profits to total assets

Indicate whether the statement is true or false.