You want to test people's cola preferences, so you conduct a taste test using two different brands of cola

However, you are worried about possible clues you may give people taking the test. So, you label the two colas and have your assistant, who does not know which cola is which, administer the test to the subjects. Thus, you have prevented yourself and your assistant from giving out any clues by using
a. random selection.
b. random assignment.
c. a single-blind experiment.
d. a double-blind experiment.

ANSWER: d

Psychology

You might also like to view...

The evolutionary perspective draws heavily on the field of ___________, which examines the ways in which our biological makeup influences our behavior

a. psychology b. theology c. ethology d. philosophy

Psychology

The major difference between proactive coping and other forms of coping (such as problem-based and emotionbased) is that proactive coping

a. occurs before a stressful event takes place. b. is principally a cognitive strategy. c. has no reported physiological effects. d. is effective for events low in controllability.

Psychology