Diffusion of Innovation addresses how innovations are adapted into a culture and uses. As part of this, there are four main considerations. Which of the following is not one of the considerations:

Thomas is in a relationship with Anne and he is angry and dissatisfied because he feels like he gets less than he puts in. According to social equity theory, Thomas is _____

Fill in the blank with the appropriate word.

In a media environment, which individual typically serves as a gatekeeper?

a. reporter b. editor c. broadcaster d. PR professional