Marketers can sometimes reserve an exclusive for multiple outlets
A) if they do not reveal the fact they are doing so.
B) when a story has been embargoed.
C) in cases where companies are also purchasing advertising in those outlets.
D) in distinctly different markets.
E) when those outlets are non-media connectors.
D
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In the context of changing environments, identify a true statement about environmental uncertainty.
Question options: It is most likely to be high when there is technological stability in the industry. It is most likely to be high when the industry is at an equilibrium state. It is most likely to be low when environmental complexity is at a low level. It is most likely to be low when environmental change is extensive.
A static method of forecasting
A) assumes that the estimates of level, trend, and seasonality within the systematic component do not vary as new demand is observed. B) assumes that the estimates of level, trend, and seasonality within the systematic component vary as new demand is observed. C) the estimates of level, trend, and seasonality are updated after each demand observation. D) All of the above are true.