How does PR support a healthy organizational culture?
a. communicating with various publics on a regular basis
b. developing a long-term strategy that addresses stakeholder needs
c. monitoring both traditional and digital media for corporate publicity
d. ensuring that messages from management uphold company values
d. ensuring that messages from management uphold company values
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Which of the following guidelines does the book recommend in regard to the level of abstraction of
language used in a speech? A) Use high-level abstraction to put pictures in your audience's head. B) Consistently use low-level abstraction to make your main points clear. C) Vary the levels of abstraction. D) Use high-level abstraction more than low-level abstraction.
Which of the following words best describes the ideal background for a broadcast interview?
A. clean B. vibrant C. active D. intricate