The dimensions of global marketing strategy include all of the following except:
A) Concentration of marketing activities
B) Development of cultural activities
C) Coordination of marketing activities
D) Integration of competitive moves
E) Integration of marketing mix
B
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The personality dimension of emotional stability is defined as
A) the degree to which a person has appropriate emotional control. B) the degree to which a person thinks flexibly and is receptive to new ideas. C) the extent to which a person is outgoing and enjoys social situations. D) the degree to which a person is responsible and achievement oriented. E) the extent to which a person is friendly and approachable.
Which of the following statements pertaining to health maintenance organizations (HMOs) is CORRECT?
A) If a person joins an HMO and undergoes a physical examination, she will be billed for the exam and each subsequent medical service as it is performed. B) An HMO offers comprehensive services on a prepaid basis to its subscribing members. C) HMOs are funded by the federal government, and eligibility is determined by the income levels of the participants. D) Any insurance company that markets group health insurance is an HMO.