In a franchiser business strategy, each foreign unit designs its own solutions and systems

Positioning can be interpreted as

A) the location in a store where customers can find a product. B) whether a promotional message is political or not. C) where an advertiser is on the waiting list to have its commercials aired. D) consumer perceptions of a product relative to the market. E) the body language salespeople use in personal selling.

The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line?

A) term life insurance B) automobile insurance C) health insurance D) property and casualty insurance