What is a gatekeeper? Why do PR professionals need to identify and work with gatekeepers?
What will be an ideal response?
A gatekeeper is a person of authority who decides what information should move forward to a group or individual and what information should not. For PR professionals seeking news coverage or visibility, it is important to identify the gatekeepers and appeal to them specifically and convincingly to get a positive response.
Communication & Mass Media
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Training plans are used by
a. the person who develops them. b. other trainers. c. new employees to learn about their job. d. all of the above e. both a and b
Communication & Mass Media
Sociologist Erving Goffman saw people as ______.
a. audience members b. strategists c. performers d. cultural products
Communication & Mass Media