The direct approach can effectively be used for persuasive messages
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: In some instances, such as when you have a close relationship with your audience and the message is welcome or at least neutral, the direct approach can be effective.
Business
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In customer value-based pricing, price is considered along with all other marketing mix variables before the marketing program is set
Indicate whether the statement is true or false
Business
Some industries commonly use two-part pricing, breaking the price down into a fixed fee and a fixed usage rate
Indicate whether the statement is true or false
Business