Custom Shoes Co. has gathered the following information concerning one model of shoe:
Variable manufacturing costs $40,000
Variable selling and administrative costs $20,000
Fixed manufacturing costs $160,000
Fixed selling and administrative costs $120,000
Investment $1,700,000
ROI 30%
Planned production and sales 5,000 pairs
What is the markup percentage?
a) 182%
b) 850%
c) 255%
d) 150%
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a. costs per viewer, reader, or listener are low b. media costs are free c. advertising has higher credibility than public relations d. immediate feedback is provided
Who among the following is considered a statutory insider?
A) Sharon Muller, an editor who was tipped by her friend to buy shares of KYU Corp. B) Robert Morgan, a government employee who owns 10 percent of all equity security of KYU Corp. C) Jim Downey, a graphics engineer who quit KYU Corp. after five years of service D) Kate Harris, a legal consultant to KYU Corp.