Ideally, participants in a focus group should:
A. be given the focus group outline before the session.
B. have different backgrounds, but similar attitudes and perspectives.
C. be selected without any prescreening.
D. know the focus group moderator.
E. have homogeneous backgrounds, but dissimilar attitudes and perspectives.
Answer: E
Communication & Mass Media
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In implict-rule cultures, rules and norms for behavior are
a. discussed and expectations clearly to make sure the rules are known. b. are implied and known by everyone, but not always clearly stated. c. are discussed in books and codes of conduct. d. are established by a matriarch or patriarch.
Communication & Mass Media
In a speech to evoke, to invite or to inform, you need to prove a thesis and its main points.
Answer the following statement true (T) or false (F)
Communication & Mass Media