The purpose of audience analysis is to gain insights so you can adapt your message and delivery to your listener's expectations.

The 20-minute rule states that

a. participants are given a break every 20 minutes to refresh their focus. b. trainers should change their method or activity every 20 minutes. c. participants are allowed to discuss what they have learned in 20 minute intervals. d. trainers should scan the room every 20 minutes to ensure trainees are focused.

Research suggests that the ________ effect is stronger for violence depicted in video games than in other media, perhaps because video-game players are engaged in generating the violent acts that are depicted.

A. violence B. negative C. desensitization D. catalytic