What is buzz marketing and how can it be generated?
What will be an ideal response?
Buzz marketing emphasizes consumers passing along information about a product to other consumers. It can be generated in three ways:
1. Consumers who truly like a brand and tell others.
2. Consumers who like a brand and are sponsored by a company to tell others.
3. Company or agency employees posing as customers of the company, telling others about the brand.
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An unfortunate by-product of working from home is that Victoria's work can blend into her personal space and time. In order to minimize stress, she should most likely:
A) maintain a sales call report to ensure long-term job satisfaction B) ignore minor and major problems to avoid being overwhelmed C) hold a realistic outlook about task management duties D) consider working fewer hours or accept a demotion E) establish strict working hours in a home office
Bearer instruments are transferred by negotiation
Indicate whether the statement is true or false