Salespeople for XFormation need to be able to successfully:
A) convince a prospect to buy
B) partner with the prospect to achieve the prospect's training goals
C) communicate why XFormation trainers are the best
D) make prospects like them so they will want to buy from them
E) persuade prospects that the XFormation training course will serve their needs
B
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Which of the following is a measure of customer satisfaction that indicates the success of the staffing efforts of an HR department?
A. Anticipation of personnel needs B. Average years of experience/education of hires per job family C. Average days taken to fill open requisitions D. Ratio of acceptances to offers made E. Ratio of minority/women applicants to representation in local labor market
Brand ________ refers to how consumers feel if a brand meets their needs
A) differentiation B) equity C) dilution D) esteem E) relevance