In business-to-business channels, the functions of a merchant wholesaler are performed by a(n) ________

An organization's _____ usually makes most of the decisions about organizational structure.

A. top management B. HR department C. supervisors D. middle-level managers E. technical analysts

Which of the following is a benefit of product mapping?

A) studying market matrices B) integrating target markets C) identifying market segments D) educating consumers E) integrating target matrices