The process of attributing additional negative qualities to someone based on a known
negative quality is called __________.
a. the halo effect
b. the reverse halo effect
c. the angel effect
d. perceptual accentuation
e. perceptual attenuation
b
Communication & Mass Media
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Has NOT been proven conclusively that subliminal messages are universally effective
Indicate whether this statement is true or false.
Communication & Mass Media
Perhaps the most important skill required to play the role of silent observer effectively is _________
A. conversation B. listening C. researching D. organizing E. persuading
Communication & Mass Media