A person with a high degree of optimism is likely to experience low job satisfaction because he or she tends to have unrealistic expectations

In a life insurance policy, the entire contract consists of

A) policy and conditional receipt B) policy and all sales material C) policy and any verbal agreements D) policy and attached application

Which of the following is NOT true about a marketing message?

A) Effective messages attract attention. B) Messages should spur interest, induce desire and result in action. C) Firms need only target media connectors with their messages. D) Messages must be relevant to the ultimate audience. E) Firms convey messages to specific audiences via specific media.