Tools by which consumers create marketing messages and other brand exchanges themselves are collectively known as ________

In the variable-cost approach, the markup percentage covers the

a) fixed costs only. b) desired ROI and selling and administrative expenses. c) desired ROI only. d) desired ROI and fixed costs.

One of the limitations of breakeven analysis is its short-term time horizon. A large outlay in the current financial period could significantly raise the firm's breakeven point, while the benefits may occur over a period of years

Indicate whether the statement is true or false