List five of the ten common advertising mistakes

What will be an ideal response?

Answers will vary but should include any five of the following:
1. Not focusing on the prospect
2. The marketing documents are too "me"-oriented and not prospect-oriented
3. Failure to develop any kind of advertising campaign
4. Headline does not grab the prospect
5. Headline does not offer the prospect a benefit
6. Trying to be too clever
7. Copy does not show the prospect how he or she will benefit by using your product or service
8. Failure to make it easy for the prospect to get in touch with you
9. Failure to use testimonials for all they are worth
10. Failure to give the prospect a reason for responding now