Mathis Inc is a home appliance manufacturing firm based in Vermont that sells its products under the brand name GoodHome. The firm initially built a reputation in the household appliances market for its high-quality products
After an extensive market research, the firm used its brand reputation to expand into the home furnishing industry. In this example, Mathis Inc uses which of the following product line extension strategies?
A) a vertical brand-line extension strategy
B) a horizontal brand-line extension strategy
C) a new product-market brand extension strategy
D) a cobranding extension strategy
E) a product bundling extension strategy
C
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A ________ is the process a business uses to evaluate the different combinations of products and services the business offers
A) SWOT analysis B) portfolio analysis C) marketing mix D) ROMI analysis E) marketing audit
Juanita paid a life insurer $45,000 in exchange for an immediate life annuity. Juanita will receive $500 per month from the insurer, and her life expectancy is 15 years (180 months). What is the exclusion ratio in this case?
A) 33.33 percent B) 40.00 percent C) 50.00 percent D) 66.67 percent