Cyber-hangouts in Europe try to increase customer traffic with computer game competitions. In doing so, the retailers show their awareness of the importance of ________ in designing the activities offered in the store
A) lifestyle
B) self-concept
C) family life cycles
D) situational influences
E) social class
D
Business
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The expected cash value of an asset at the end of its useful life is known as ________
A) book value B) residual value C) carrying value D) market value
Business
How do the distributors, retailers, and other intermediaries help a company to improve the quantity and quality of its marketing intelligence?
What will be an ideal response?
Business