List and briefly discuss individuals involved in an organizational purchase decision
What will be an ideal response?
a. Initiator – this is the person who first recognizes the need for the product or service.
b. Influencer – these are people who influence the decision about which supplier is chosen.
c. Decider – this is the person in the organization who has the ultimate authority for a "go-no-go" decision.
d. Purchaser – this person actually authorizes payment for the product.
e. User – these people actually use the product.
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Indicate whether the statement is true or false
Health psychology typically attempts to modify human behavior in
order to a. prevent and treat illness. b. improve the power of positive thinking. c. overcome fears about illness. d. overcome mental health problems.