Within the three-step writing process, which of the following is not part of the four essential strategies for persuasive messages?

A) Framing your arguments
B) Analyzing the audience
C) Balancing emotional and logical appeals
D) Reinforcing your position
E) Anticipating objections

Answer: B
Explanation: B) Within the context of the three-step process, effective persuasion involves four essential strategies: framing your arguments, balancing emotional and logical appeals, reinforcing your position, and anticipating objections. These concepts apply as well to marketing and sales messages.

Business

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The amount of mental and physical effort put forth by the salesperson refers to

A. degree. B. persistence. C. tenacity. D. intensity.

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A nurse in a hospital told the chief dentist, Dr. Albrecht, that the hospital should purchase equipment that would sterilize the dentists' tools without using any water because water tends to affect the durability of the tools over time

Dr. Albrecht located some articles on chemical sterilizers and gathered more information on how they worked. After talking to salespeople, Dr. Albrecht finally placed his order for the machine. In this instance, Dr. Albrecht played the role of a(n) ________. A) monitor B) decider C) agent D) influencer E) gatekeeper

Business