Business marketers have a broader customer base and a larger number of buyers compared to consumer marketers

How can an organization be sure they are consistent in how often blogs get published?

A) Stay focused B) Publish on every new or controversial issue that relates to the organization C) Use a template D) Publish on a schedule E) Respond to every user comment

As with all business goals and objectives, communicating to consumers with specific messages through a set of connectors

A) must be supported with intensive advertising. B) should be carried out primarily online. C) should concentrate solely on employee relations. D) must be approved by the investor relations department. E) needs to be a measurable process.