Most media can only be distributed through one channel, so you have to select the channel and medium combination carefully
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: Most media can be distributed through more than one channel, so whenever you have a choice, think through your options to select the optimum combination. For example, a brief written message could be distributed as a printed letter or memo, or it could be distributed through a variety of digital channels, from email to blogging to social networking.
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When Gina's company printed the ad for their Perfume in the newspapers, the caption read, "WAS $100, NOW $75". What kind of a promotional pricing did her company use?
What will be an ideal response?
The management scientist entered a trance-like state as he formulated his model. This state was interrupted by an integer-hating colleague,
who insisted that the model should be run as a linear program rather than integer program. The management scientist sighed, relaxed the integer constraint, and ran the model, obtaining the following answer report. Provide a full interpretation and plan for action. Variable Cells Cell Name Original Value Final Value Integer $G$4 wood floors Contractor? 0 0 Contin $H$4 wood floors Landlord? 0 1 Contin $G$5 kitchen tile Contractor? 0 0.833 Contin $H$5 kitchen tile Landlord? 0 0.167 Contin $G$6 back door Contractor? 0 0.000 Contin $H$6 back door Landlord? 0 0 Contin $G$7 garage door opener Contractor? 0 1 Contin $H$7 garage door opener Landlord? 0 0 Contin Constraints Cell Name Cell Value Formula Status Slack $B$12 Total Time Weeks Contractor 4 $B$12<=$B$13 Binding 0 $E$10 Total Cost Contractor Price $3,000 $E$10<=$E$11 Binding 0 $I$4 wood floors Included? 1 $I$4<=$J$4 Binding 0 $I$5 kitchen tile Included? 1 $I$5<=$J$5 Binding 0 $I$6 back door Included? 2.78E-16 $I$6<=$J$6 Not Binding 1 $I$7 garage door opener Included? 1 $I$7<=$J$7 Binding 0