The ability to enjoy, understand, and appreciate media content; an understanding of media content as a text that provides insight into our culture and our lives; and an understanding of the ethical and moral obligations of media practitioners are elements of
A. ethics.
B. media literacy.
C. literacy.
D. social responsibility.
Answer: B
Communication & Mass Media
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Public relations practitioners engage in planning because
A) the law requires it B) it helps an organization understand and focus its research C) it is very profitable D) A and C E) All of the above
Communication & Mass Media
The term used by Aristotle to describe appeals to human emotion is
A) ethos.
B) logos.
C) pathos.
D) rhetoric.
Communication & Mass Media