Competitive benchmarking is a process that was developed initially at Xerox to improve its competitive position relative to key competitors

The five product levels add more customer value, and together they constitute a(n) ________

A) core benefit B) basic product C) augmented product D) customer-value hierarchy E) expected product

Public relations activities can be used to influence the attitudes and perceptions of various publics toward politicians and celebrities

Indicate whether the statement is true or false