A(n) _____________ measure of attitude directly assesses an individual’s attitude toward and object.

Data from the U.S. Census Bureau is useful mostly because it helps advertisers understand:

a. Their potential blind spots b. Areas of market over-saturation c. The scope of the marketplace d. How competitors are reaching diverse consumers

____________________ is the belief that our own cultural perspectives, norms, and ways of organizing society are superior to others.

Fill in the blank(s) with the appropriate word(s).