A marketing plan should:
a. be viewed as a series of sequential steps.
b. be developed independently of the external business environment.
c. define the business mission.
d. exclude budgets and pricing.
Regardless of the way a marketing plan is presented, some elements are common to all marketing plans. These include defining the business mission, performing a situation analysis, defining objectives, delineating a target market, and establishing components of the marketing mix.
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To measure the effectiveness of advertising as a promotional tool, the sport marketer should evalute impact on sales, image, and consumer awareness.
a. true b. false
For accounting purposes a stock split has been defined as a stock dividend exceeding
A) 35 percent. B) 50 percent. C) 25 percent. D) 66 2/3 percent.