Outline the major decisions that a firm must undergo in making a decision to market internationally
What will be an ideal response?
Ans:
The first step is deciding whether to go abroad; the second step is deciding which markets to enter; the third step is deciding how to enter each market; the fourth step is deciding on the marketing program; and the final step is deciding on the marketing organization.
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A process's capacity requirement states the future process capacity needed to meet projected customer demands, and includes an allowance for the desired capacity cushion
Indicate whether the statement is true or false
To decrease shipping costs, a shipper will:
I. increase the weight shipped. II. consolidate shipments. III. use a common carrier rather than contract carrier. A) I, II and III B) I and III only C) I only D) I and II only E) II and III only