Which of the following is true of the LGBT market in the United States?
A) It is no longer a target of opportunity for marketers.
B) Average household income is lower than the national average.
C) It has an estimated $830 billion in buying power.
D) Its members are rarely represented in TV network programs
C
Business
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To become part of the informal organization structure, you should
a. study the company organization chart carefully. b. become a temporary worker. c. send your résumé to key managers. d. establish a network of contacts to help you accomplish work.
Business
The market manager structure would probably not be useful when firms offer a variety of products that serve the needs of a wide range of customers
Indicate whether the statement is true or false
Business