A coffeehouse that has added free wireless Internet connections for its patrons' laptop computers is offering a(n) ________
A) core service
B) augmented service
C) intangible good
D) disintermediated service
E) people-based service
B
Business
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Public relations agencies responsible for producing revenue rely upon ________ budgeting
A) pay-for-performance B) resource-based C) administrative D) functional
Business
Which of the following is NOT among the broad categories of tasks performed by public relations professionals?
A) providing communication services to external and internal audiences B) identifying and analyzing public issues C) setting corporate policy D) coordinating graphic services and web design
Business