According to the International Data corporation, the market share, in the second quarter of 2011,

of the world's top five mobile vendors was as follows: Nokia, with 24.2%; Samsung, with 19.2%;
LG, with 6.8%; Apple, with 4.5%; and ZTE, with 4.5%.

Considering the fact that Apple focuses
on the aesthetics of its products and distinctive advertising, and targets the affluent, tech-savvy
segment, it is a ________ in the cell phone market.
A) market niche firm B) market challenger
C) market leader D) market follower

A