The ____________________________________________ forces managers to analyze scientifically the role they expect promotion to play and the contribution it can make toward achieving marketing objectives

In the context of organization culture, the photo of the fire is an example of a

A. ceremony. B. myth. C. legend. D. symbol. E. rite.

The major difference between a manufacturing and a service system is that manufacturing requires the production of a physical product while a service does not.

a. true b. false