Promotional spending is most critical to

a. local origination programming.
b. maintaining market share.
c. home shopping networks.
d. regional news channels.

b

Communication & Mass Media

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Pat and Chris announce at a dinner with friends that they have decided to have a commitment

ceremony. Pat's and Chris's announcement indicates a(n) A) act of interpersonal commitment. B) testing strategy. C) act of social bonding. D) legal contract.

Communication & Mass Media

In the ________ stage of friendship, you become more other-oriented and are more willing to make sacrifices for the other person

a. contact b. involvement c. close and intimate d. intensifying

Communication & Mass Media