What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?
What will be an ideal response?
Marketing executives typically consider three questions when choosing a market channel and intermediaries: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? (3) Which channel and intermediaries will be the most profitable?
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A factory manager collected a sample of ten (10) packets of 3-in-1 coffee and the weights (in grams) of each packet are recorded as follow:
25 23 26 28 24 21 26 24 25 27. Calculate (a) the mean weight of a packet of 3-in-1 coffee. (b) the sample standard deviation of the data collected. (c) find a 90% confidence interval for the weights of the 3-in-1 coffee.
A manufacturer that produces standard products in large volumes is likely to be using a(n):
A) make-to-stock strategy. B) make-to-order strategy. C) assemble-to-order strategy. D) engineer-to-order strategy.