The term leapfrog, as mentioned relative to story structure, refers to what?

a. leading the reader to another, related story with a link in the web version
b. skipping around in the story, confusing readers
c. helping readers along the story, one step at a time
d. when the story goes from writer to editor and back again to correct

b. skipping around in the story, confusing readers

Communication & Mass Media

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A politician tells one audience that she is in favor of lowering

taxes and then tells another audience that increasing tax revenues will be used to pay for more police patrols in their neighborhood. What kind of unethical decision has she made? a. unethical decision about the audience b. unethical decision about content c. unethical decision about logistics d. unethical decision about organization e. unethical decision about performance

Communication & Mass Media

Generally, you should look at your audience at least ___________ of the time.

a. 100 percent b. 90 percent c. 80 percent d. 70 percent

Communication & Mass Media