Why do marketers refer to two audiences within the MPR process?
What will be an ideal response?
Audiences are the intended receivers of a promotional message. However, in MPR the ultimate audience - the intended receivers - are differentiated from the connectors - media, groups and individuals who communicate with the intended receivers. The challenge in MPR is to manage the relationship with the connectors in order to reach the ultimate audience and maintain relationships with its members.
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Which of the following refers to an FI's ability to generate cost synergies by producing more than one output with the same inputs?
A. Market intermediation. B. Economies of scope. C. Break-even point. D. Economies of scale. E. Business continuity plan.
The __________ project produces a free, multiplatform 4.4BSD-based UNIX-like operating system
What will be an ideal response?