Kevin continuously helps his employees improve their work through the reviewing their performance and providing consequences. These are two steps of _____ management.

Why is market segmentation more effective than treating a large market as a single entity?

A) Products do not need to be differentiated if the markets they serve are segmented. B) Measurement of sales becomes easier in a segmented market. C) The cost involved in transportation and manufacturing is greatly reduced in a segmented market. D) Segmentation allows a company to cater to the unique needs of each segment.

Controls are used to monitor and regulate how well an organization meets its goals

Indicate whether the statement is true or false.