When choosing a font for illustrations, usually prefer:
a. a sans serif font
b. two points smaller type size than body text
c. both of the above
d. none of the above
c
Business
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When the conservative Royal Bank decided to hire Campbell & Cook advertising agency to launch a new advertising campaign, what was the agency's first step?
a. See if sales promotion was superior to other tools within the promotion mix. b. Decide what executional style to use in the ads. c. Determine that the goal of the ads was to emphasize the bank's customer service. d. Set its marketing budget.
Business
Department stores carry narrow product lines with deep assortments within those lines
Indicate whether the statement is true or false
Business