At the outset of an advertising campaign, the creative team should:
a. Understand that potential lawsuits will control the creative process
b. Be aware of potential legal issues before production begins
c. Be unconcerned about lawsuits; that is the client's concern
d. Get legal advice from at least three different sources
b
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Which of the following is true about surveys?
a. They are the most efficient way to identify learner needs. b. Surveys are only used electronically via email or the Internet. c. Surveys can be tailor-made to suit your specific purpose. d. All of the above are true regarding the use of surveys e. Only a and c are true regarding surveys.
The employees of BNM demanded air conditioners be installed in their offices during the summer. Which theory of organizational communication describes the activities of the employees?
a) Humanistic theor b) Systems theory c) Organizational theory d) Classical theory