Personalization works to the advertisers’ disadvantage since it is difficult to target ads precisely

a. True
b. False

ANSWER:
False

Communication & Mass Media

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Television sitcoms can educate viewers in subtle ways by their

choice of A. Message B. Stars C. Propaganda D. Setting E. Sponsors

Communication & Mass Media

Communication patterns are essentially the same in dyads and small groups

A. True B. False

Communication & Mass Media