Distinguish between market segmentation and market targeting
What will be an ideal response?
The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs, is called market segmentation. On the other hand, market targeting involves evaluating each market segment's attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time.
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The misappropriation and use of a a client's funds by an agent is called:
a. conversion b. commingling c. secret profit d. misrepresentation
A logical interpretation of facts and other information is called what?
A) Summary B) Data manipulation C) Conclusion D) Paraphrasing E) Recommendation