Agencies that have specialized in reaching African American consumers, such as Burrell Communications
a. Have succeeded by substituting African American models in the same ads that used to feature only White models
b. Admitted we all have the same beliefs, regardless of race
c. Have succeeded by tapping into the unique cultural experiences of their intended audience
d. Have had trouble obtaining clients because advertisers are not interested in reaching multicultural audiences
c. Have succeeded by tapping into the unique cultural experiences of their intended audience
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