When the conventional retail method includes both net markups and net markdowns in the cost-to-retail ratio, it approximates a lower-of-cost-or-market valuation.

In planning a sponsorship or event marketing program, after the marketing team matches the event with the company's customers, vendors, or employees, the next step would be:

A) promote the sponsorship or event B) differentiate the sponsorship or event C) create objectives D) track results

A survey about pet ownership used a sample derived from people who visit a website and register. This sample would lack ________ because not everyone has Internet access

A) flexibility B) validity C) responsiveness D) reliability E) representativeness