As a consultant, the salesperson asks a series of focused SPIN questions during calls. Through these questions, the rep helps the customer manager uncover _______ questions to gather general background information about the customer firm

In which account are postage stamps classified?

a. Cash. b. Office supplies. c. Receivables. d. Inventory.

In the past, creatives designing business-to-business advertisements relied heavily on the verbal element rather than on visuals. In recent years, there has been a shift to using stronger visual elements in business-to-business advertisements

Indicate whether the statement is true or false