Which of the following measures the extent to which a government equitably provides its people with a long and healthy life, an education, and a decent standard of living?
A) category development index
B) gross national product index
C) human development index
D) purchasing power index
C
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Branding strategies include:
a. choice of brand elements (e.g., logos, symbols, slogans) b. designing the usage experience (including marketing activities and supporting programs that create strong, favorable, and unique associations for the brand) c. associations with other entities (e.g., country of origin, distribution channels, co-branding, sponsorship of events, celebrity endorsements) d. all of the above e. none of the above
Organizations which offer goods and services that they decide are good for the public are called
a. consumer oriented b. sales oriented c. product oriented d. promotion oriented e. marketing oriented