According to the chapter Does TV Violence Sell? about memory of commercial content, in Experiment1

the participants were randomly assigned to

(a) watch either a 15 minute sexually explicit or not sexually explicit scene from a movie
(b) watch either a 15 minute violent or nonviolent video movie segment
(c) self-report their frequency of viewing violent programs or self-report their frequency of viewing nonviolent programs
(d) watch either a 15 minute violent or a 15 minute sexually explicit segment from a movie

B