The primary activity of a station representative firm is
a. selling commercial airtime for client stations
b. buying or bartering commercial air time for client stations
c. buying or bartering commercial airtime for client advertisers
d. advising client stations on program purchasing decisions
e. negotiating the purchase of specific programs as requested by client stations
a
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To help integrate verbal and visual materials effectively, you should
a. use color to create interest. b. make visual aids clear and simple. c. set up your visuals in the center of the audience. d. all of the above. e. both a and b.
Between 2009 and 2015, the number of independent book stores in the United States _____.
A. continued a long running decline with a 20% decrease B. stayed roughly steady in terms of numbers C. increased by 35% over the period D. you can’t fool me; there aren’t a significant number of indie bookstores any more.